Creating a website is only the first step in the life of your web
presence. In order to succeed online, visitors need to find your
website among the millions out there. LDC can help.
As with traditional marketing, there are certain methods and
approaches that are more successful than others. We know what it
takes to reach a targeted online audience. We also know what the
pitfalls of online marketing are and how to avoid them. When it
comes to online marketing, let our experience and knowledge be your
guide.
Search
Engine Optimization During Production
LDC will
work with you to optimize your home page for search indexing and
research important sites for you to exchange links with or advertise
on. In addition, we will recommend ways to integrate your site into
your existing marketing plan. Your new site will be submitted to the
top search engines upon completion of production.
Existing
Website Analysis & Optimization
If you already
have a website, but want to take it to the next level with
professional, effective Search Engine Optimization and Strategy, LDC
can help. We will analyze your site page by page, down to the last
line of code, and evaluate its current effectiveness for Search
Engine Indexing and overall page rank (PR). However, search engines
are just the beginning when it comes to online marketing, so our
team will conduct extensive market research for your industry
online, and then make recommendations for a comprehensive Online
Marketing Strategy. Once you decide upon a course of action, we then
help you implement your new marketing plan, and we'll help you track
your improvements, so you'll have quantifiable results.
Monthly
Search Engine Submissions
To maintain and
improve your standing and visibility online, every month LDC will
submit your site to the leading search engines including major
players like Lycos, Yahoo, Infoseek and Excite. We will also monitor
your Search Engine standings and continuously work with you to
refine your Search Engine Marketing Strategy.
Paid
Search Engine Listings
Many of the major search
engines offer Pay-Per-Click (PPC) services where you can bid on top
placement for selected keywords. We can manage your Pay-Per-Click (PPC)
campaigns so you can manage your business.
Banner
Advertising
Banner ads are a low cost staple of
an overall internet marketing campaign. Many opportunities exist for
effective placement of banner ads on sites that can give you high
click-through rates. Many of these sites are industry specific which
can focus on your target audience. LDC can research, locate, and
manage all of these opportunities for you, as well as design a
collection of ads.
Website
Traffic Statistics & Reporting
Through
extensive reporting, we can help you track the effectiveness of your
marketing campaigns. We can track most anything, from individual
keyword rankings in different search engines to what day of the week
your site receives the most visitors.
Online
Marketing Strategy
For businesses serious about
their online presence, LDC will create a custom Online Marketing
Strategy. Through extensive research, LDC will create specialized
banner advertising, link exchange and other advertising options that
best cater to your target market.